Massachusetts is Not for Sale

The hollowing out of consumer and labor rights alongside the rising inequality of working families—especially for BIPOC communities—has continued unabated for generations. Massachusetts is no exception. The battle to reverse this trend is at a tipping point this year. If gig corporate giants such as Uber and Lyft wield their dark money bank accounts to successfully rewrite the contract between state governments and their workers, it will take decades to course correct and undo the harm.

Massachusetts Not For Sale is a multi-racial, multi-lingual, and intergenerational movement-building coalition that launched last year to protect the safety, needs and livelihoods of workers and their families, not the bottom lines of multibillion-dollar corporations. A successful campaign will not only defend important existing worker and consumer protections, but put forth an affirmative future-facing vision for the Commonwealth. The campaign will rely on political, relational, legislative, and electoral organizing strategies implemented through an integrated digital, multicultural, and traditional communications plan to amplify this message among voters and the general public. It's time to be fierce and bold, together, because our economy and its people are being sold out.