Ayanna Pressley’s Historic Congressional Election
For 11 months, Rivera Consulting, Inc., was the lead architect of Boston City Councilor Ayanna Pressley’s campaign for Congress MA-07. Developing a movement building path to victory coupled with a season campaigner like Pressley was a combination of timing and our longtime sisterhood. As the Senior Campaign Advisor, Wilnelia Rivera managed the paid voter contact and political program, while assembling a movement building staff and consultant team. Gina Christo and Jon Hillman, while not on staff at Rivera Consulting were integral parts of the team.
Looking back at Primary Election Day, that voter turn out records were shattered is obvious. What isn’t obvious is that we changed the electorate, ignited the base, and defied all conventional political and parochial logic. No one could predict the overall purple wave that became the dominant narrative of the 2018 cycle.
To learn more about the turn out, check out our 2018 MA Primary Debrief Deck.
